Joya de Nicaragua was established in 1968, making it the very first premium handmade cigar manufacturer in Nicaragua. They are located in the city of Estelí and are a 100% Nicaraguan owned and operated company that develops, manufactures and markets internationally renowned cigars brands.

According to the Joya de Nicaragua website, "Our cigars are handcrafted with the best natural sun grown black tobaccos, primarily from Nicaragua. The fertility of the country’s volcanic soil makes them stand out for their flavorful character, robustness, and fullness of strength.We have mastered Nicaraguan tobacco blends like no one else, but have also evolved by pleasing palates through newblends that include the best tobaccos from around the world."